Onboard our booking tool today
Jurni is the official rebranding of the National Tourism Visitor Information System (NTVIS) initiative, which was launched by Amadeus IT in conjunction with the South African Department of Tourism and the Thebe Tourism Group last year.
No, the booking tool is not exclusively an SMME booking tool. It is open to all tourism establishments in South Africa. However, the booking tool is especially of interest to smaller tourism SMMEs as it offers an affordable alternative to the existing choices in the market.
During the pilot phase of the Jurni Booking Tool, Jurni will be prioritising accommodation establishments. From next year, we will start onboarding other tourism products, including tourist attractions, tour operators, tour guides, restaurants, etc.
To ensure that there is value for money experience for visitors, a process of activating the property will include a rigorous quality assurance, that is driven by South African Tourism (SAT) and the Tourism Grading Council of South Africa (TGCSA). Product owners will then receive training on how to use the Booking Tool on their own. They will be able to administer, manage and run their businesses in the digital space, directly accessing the market through their websites and any channels digitally enabled by Jurni.
There are over 30,000 hospitality providers in South Africa. Only 20% of these businesses currently have a professional digital presence that makes them visible to travellers. Only 15% of these companies are using technology to operate and manage their business. This is a very small portion of the sector, given how significant the internet and digital presence is today.
Jurni has created an easy-to-use and affordable platform that will allow these tourism players to access a digital platform. By enabling these tourism businesses to access the digital realm, South Africa will benefit. If we do not offer our customers what they want, desire and demand – which is easy itinerary building, planning, booking and secure payments – we will lose these customers to other destinations.
The Jurni booking tool will allow every tourism player in South Africa to have access to a digital platform.
What makes the Jurni Booking Tool unique is that it is part of an ecosystem that is integrated to leverage insights from the data hub and rapid exposure through the visitor app & information portal, which is currently still under development.
The data generated through the Jurni Booking Tool will be consolidated with existing data sources into the Jurni Data Hub. The Hub will equip South Africa’s tourism businesses with improved insights to inform their business strategies and decision making.
The insights generated will allow South Africa to increase its tourism numbers to the value of everyone in the tourism chain.
All tourism establishments need to do is register their interest online on: https://jurni.co.za/register-your-interest-booking-tool/ and a member of the Jurni team will be in contact.
Once products have registered their interest to onboard the booking tool, a quality check will be performed, and training will provided. Jurni has appointed young talent in the nine provinces to assist with the onboarding process if required.
The booking tool is a very easy-to-use application that requires no software installation at all. It can be up and running within 2 hours, fully supported by the Jurni Onboarding Team.
If you would like to onboard, these are the requirements:
There is no once-off joining fee, no annual fee or monthly management fee for the Jurni booking tool. Jurni also doesn’t charge PPC fees or channel management.
Jurni will charge a minimal booking fee per booking generated on the system. The booking tool will also charge the TOMSA levy to travellers. The TOMSA levy is collected by the Tourism Business Council of South Africa for the international marketing of South Africa.
Some 80 accommodation establishments have already been onboarded on the tool.
The Jurni Data Hub can generate reliable tourism insights for stakeholders from the private and public sectors. The datahub has the capability to unveil investment opportunities for South Africa’s unexplored destinations.
Through meaningful data mining and enhancement, the Department of Tourism, as well as the entire industry, will be able to monitor changes, make forecasts, devise strategies and policies and to determine whether these have been successful and whether the tourism sector is achieving its goals.
A centralised data repository will assist in developing a fuller picture of the size, nature and characteristics of the tourism sector, particularly the extent and variety offerings and businesses, as one of the priorities of the government.
The Jurni Data Hub will facilitate promotion of tourism in South Africa at both an international and domestic level, with a vision that by 2022 South Africa will be positioned as the tourism gateway in Southern Africa through the provision of exceptional quality visitor information services. This will result in tourists staying longer, improve seasonality, promote the geographical spread of tourism, promote transformation and increase revenues.
The data generated by the Data Hub will allow tourism players to:
Centralised Data Management
The Central Data Hub is based on a common and consolidated set of processes and models, which will allow the tourism industry to avoid duplicated and overlapping resourcing as well as prevent varying versions of “the truth” when reporting results and performance. The result will be that costs are contained, and conflicts are averted.
Centralised Data Management will see data management, process, practice, application oversight and governance become much more manageable. As a result of collaboration and convergence of different stakeholders, an architected (organised) approach to implementing data and information delivery solutions is compelling. It will lead to cross-checking of facts, regimentation and synergy. This will ensure governance and achieve resource economy.
Integration of Data
The integration of data implies the merging, deduplication and qualification of data. South Africa’s tourism data will be standardised, verified, validated and cleansed into a single and trustworthy “quality data” repository. As all the different stakeholders converge to achieve quality data, the data quality rules will be cross-checked between the stakeholders.
Integration of data will lead to cost-saving in terms of electronic resources as data will be consolidated. The “Spaghetti Junction trap” will be avoided, i.e. organisations and consumers of the data can rely on one central set of qualified data and not be subjected to many data sources which often do not have the same standards and quality.
Granular Data Insights
The availability of granular data will enable detailed reporting and fine analytics of the tourism industry. This is a key requirement for auditing purposes and lineage of metrics, i.e. the source of metrics / KPI calculations. The accessibility of granular information also allows for hierarchical views within reports.
The principal value lies within the insights that can be derived from the Data Hub. Insights of industry performance, growth and possible opportunities (internal and external to the industry) can be presented in report and visual form.
As all the different stakeholders converge to create quality data, the data quality rules will be cross-checked between the stakeholders. Data security has been implemented with encrypted processes and password-protected platforms.
Although the main focus will be on the tourism industry, the Jurni Data Hub is also able to generate insights that span beyond the tourism industry across all relevant industries and make correlations with the security sector, the transport sector, the hospitality industry and more.