SMME’s in travel and tourism struggle to grow and succeed on their own and new entrants to the industry have little chance for success without access to funding, technology, adequate skills and access to markets. Tourism entrepreneurs often lack the knowledge and resources to promote their businesses internationally.
Jurni will help connect SMMEs to the market in a new and exciting way. This system caters for the “invisible” and unrecognised “long tail” of travel and tourism service providers across the country. It offers a simple, mobile-enabled booking system which provides visibility to multiple SMME providers within the global market. Furthermore, it allows customers and intermediaries to book and pay for accommodation and experiences. It is accompanied by a mobile-ready business management application which allows the proprietor to manage inventory and pricing amongst other variables.
The system is designed to ensure authentic profiling of destinations. In short, the SMME Booking Tool will enable businesses to: