Booking tool - Jurni

Booking tool

SMME’s in travel and tourism struggle to grow and succeed on their own and new entrants to the industry have little chance for success without access to funding, technology, adequate skills and access to markets. Tourism entrepreneurs often lack the knowledge and resources to promote their businesses internationally. 

Jurni will help connect SMMEs to the market in a new and exciting way. This system caters for the “invisible” and unrecognised “long tail” of travel and tourism service providers across the country. It offers a simple, mobile-enabled booking system which provides visibility to multiple SMME providers within the global market. Furthermore, it allows customers and intermediaries to book and pay for accommodation and experiences. It is accompanied by a mobile-ready business management application which allows the proprietor to manage inventory and pricing amongst other variables. 

The system is designed to ensure authentic profiling of destinations. In short, the SMME Booking Tool will enable businesses to:

  1. Maintain and manage inventory and service details
  2. Manage booking requests and changes
  3. Manage customer communication and feedback
  4. Manage confirmations
  5. Manage payments


In this difficult and sensitive time, where our country is doing everything possible to fight the rapid spread of COVID-19, the Executive Team at Jurni has taken decisive action to safeguard the health of our staff, clients, partners and suppliers.

As of Thursday, 19 March 2020, our team has been given the option to work remotely until 31 March 2020. This is in line with the SA Government’s declaration of a National State of Disaster in order to combat the spread of the disease.

We are fortunate to be able to communicate that we have no known cases of COVID-19 within our team, and would like to take all possible measures to ensure that everyone remains safe and healthy.

Our commitment to our partners and stakeholders is that our work will continue as normal during this challenging time. Feel free to contact Tshepo Matlou on 083 784 8001 for any further information.

Best Regards,
Dr. Nomvuselelo Songelwa
Chief Executive Officer