In the chair with Jurni CTO Molefi Moeketsi

digital stories

South Africa needs to start creating inspirational digital stories to inspire both local and international travellers to explore everything our beautiful country has to offer, once borders re-open and travel bans are lifted. Jurni CTO Molefi Moeketsi shares some valuable insights into how tourism SMMEs can leverage technologies available  to enhance their tourism businesses. Check […]

How to reach the right audience on social media

audience on social media

SMMEs in the tourism industry are among the hardest hit by the COVID-19 pandemic. Marketing during a crisis, and the inevitable downturn, is challenging to say the least. Budgets are cut (usually ‘non-essential’ spend like marketing and communications) and companies, big and small, are tightening their belts. But Peter Field, Marketing and Communications Strategist and […]

In the Chair with Jurni Gem Winner Kennedy Tembo

Kennedy Tembo

Tshepo Matlou, Jurni CMO, interviewed Jurni Gem Winner Kennedy Tembo (Microadventure Tours) to ask him about his thoughts and advice for Tourism SMMEs during the COVID-19 lockdown period.  How are you keeping your business alive during the lockdown? To keep my audience engaged, I started sharing the history of Jo’burg on social media and what […]

How to collaborate with your peers on social media

collaborate on social media

Mastering social media is difficult. Social Media Analyst, Matthew Kobach, sums it up by saying “it takes different skills to be good at Twitter than it does to be good at TikTok than it does to be good at Instagram than it does to be good at YouTube than it does to be good at […]

Social Media Strategies for SMMEs

social media messaging

What kind of social media messaging should you be promoting on social media right now? For SMMEs, particularly in the tourism sector, social media is a key tool in the marketing mix. A great way to leverage marketing efforts, engage with your target audience and promote and market your product or services. It’s also, for […]

Where can tourism SMMEs turn for financial help during COVID-19?

Financial Relief

The COVID-19 pandemic has dealt a serious blow to the tourism industry in South Africa, leaving especially tourism SMMEs incredibly vulnerable. Fortunately, the government and the private sector have stepped up to offer tourism SMMEs much-needed financial assistance. Tourism Relief Fund Today, 07 April, the Tourism Relief Fund officially opened for applications. The Tourism Relief […]